The British Election Leaflet ProjectCaitlin Milazzo (University of Nottingham)
Jesse Hammond (University of California, Davis) The British Election Leaflet Project was created with the goal of compiling an innovative dataset on the messages parties disseminated though their campaign leaflets and other “letterbox” materials during the 2010 and 2015 general elections.
Electionleafets.org has been gathering election leaflets since 2009. Using this fantastic resource, we have assembled a collection of more than 6,000 leaflets from the two general elections. Each leaflet is coded based on a number of dimensions, including the issues covered, the nature of the message, and the types of images used. The 2010 dataset includes 4,000 leaflets from 515 constituencies. The 2015 dataset includes more than 3,000 leaflets from 429 constituencies. Both datasets include a large number of leaflets from the Conservative Party, the Labour Party, and the Liberal Democrats. In addition, the 2015 dataset also includes leaflets from the Green Party, the Scottish National Party, and Ukip. The British Election Leaflet Project is supported by the Centre for British Politics at the University of Nottingham. Research assistance was provided by Joshua Townsley (University of Kent). |
Target of Opposing Party Messages, 2015
Target of Opposing Party Messages, 2010
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The BRITISH ELECTION LEAFLET PROJECT in the News
Revealed: The Party with the Most Negative Election Campaign
The Spectator - 7 May 2015
The Spectator - 7 May 2015
