The British Election Leaflet ProjectThe British Election Leaflet Project was created with the goal of compiling an innovative dataset on the messages that parties disseminate though their campaign leaflets and other “letterbox” materials.
Electionleafets.org has been gathering election leaflets since 2009. Using this fantastic resource, we have assembled a collection of more than 8,000 leaflets from the three general elections. Each leaflet is coded based on a number of dimensions, including the issues covered, the nature of the message, and the types of images used. An overview of the data for the 2010, 2015, and 2017 general elections is available here. For each election, the dataset includes leaflets from the Conservative Party, the Labour Party, and the Liberal Democrats, Green Party, the Scottish National Party, and the UK Independence Party. The British Election Leaflet Project is supported by the Centre for British Politics at the University of Nottingham. Research assistance was provided by Joshua Townsley (University of Kent). |
Target of Opposing Party Messages, 2015
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Papers
Milazzo, Caitlin and Jesse Hammond. 2018. "The Face of the Party? Leader Personalization in British Campaigns". Journal of Election, Public Opinion and Parties. 28(3): 263-82.
Milazzo, Caitlin. 2016. “On the Attack: The Role of Negative Campaigning”. In P. Cowley and R. Ford (eds.), More Sex, Lies and the Ballot Box: Another Fifty Things You Need to Know About British Elections. London: Biteback Publishing.
Milazzo, Caitlin and Joshua Townsley. Forthcoming. "Conceived in Harlesden: Candidate-Centred Campaigning in British General Elections". Parliamentary Affairs.
Milazzo, Caitlin. 2016. “On the Attack: The Role of Negative Campaigning”. In P. Cowley and R. Ford (eds.), More Sex, Lies and the Ballot Box: Another Fifty Things You Need to Know About British Elections. London: Biteback Publishing.
Milazzo, Caitlin and Joshua Townsley. Forthcoming. "Conceived in Harlesden: Candidate-Centred Campaigning in British General Elections". Parliamentary Affairs.
Presentations
Leaflet messaging in 2017 and 2015 general elections
2017 EPOP Conference, Nottingham
Candidate-centred campaigning in the 2015 general election
2017 EPOP Conference, Nottingham
Crowdsourcing campaigns: A new dataset for studying British parties’ electoral communications
2016 Annual Conference of the Midwest Political Science Association, Chicago, IL, USA
2017 EPOP Conference, Nottingham
Candidate-centred campaigning in the 2015 general election
2017 EPOP Conference, Nottingham
Crowdsourcing campaigns: A new dataset for studying British parties’ electoral communications
2016 Annual Conference of the Midwest Political Science Association, Chicago, IL, USA
The BRITISH ELECTION LEAFLET PROJECT in the News
‘Conceived in Harlesden’: When do candidates emphasise their local connections in UK general elections?
14 January 2019
Negativity: The Campaign Promise That No British Party Kept
9 November 2015
Revealed: The Party with the Most Negative Election Campaign
The Spectator - 7 May 2015
Unpopular Leaders Missing from 2015 Leaflets
6 May 2015
Throwing Stones from a Glass House
29 April 2015
Leaders, likeability, and leaflets: Do parties recognise the electoral liability of their leader?
2 April 2015
14 January 2019
Negativity: The Campaign Promise That No British Party Kept
9 November 2015
Revealed: The Party with the Most Negative Election Campaign
The Spectator - 7 May 2015
Unpopular Leaders Missing from 2015 Leaflets
6 May 2015
Throwing Stones from a Glass House
29 April 2015
Leaders, likeability, and leaflets: Do parties recognise the electoral liability of their leader?
2 April 2015